Award-winning marketing communication since 1979

When Phil Hollingsworth, Steve Riley and Matt O’Connell set up HRO’C (with an apostrophe) in 1979, little could they have expected how their agency would look as HROC (sans-apostrophe) nearly 50 years later. 

Today’s HROC is a strategic, creative, pragmatic and results focused full-service marketing agency. And whilst the founding members have all moved on, it is still based in Birmingham and still wholly owned and operated by working shareholders.

Providing a fully joined-up, comms neutral approach to maximise value for our clients, 
we are an award-winning team of over 50 marketing professionals. Not only recognised
by the Drum Agency Business Awards for our strong client retention but also as national award winners for our work by the PRCA.

We’re transparent and honest. If something’s not working, we’ll continuously bring ideas to improve results.

Tom Mason

Marketing Manager UK & Ireland – Conex Bänninger

“Conex Bänninger has continued to grow as a result of forward-thinking social media strategies and award winning campaigns for our new products.

No challenge is too big and their approach to every brief is a breath of fresh air and this is why Conex Bänninger work with HROC.”

Clare Ward

Senior Marketing Executive – Methven

“I’ve worked with the HROC PR team for over 5 years now and have always found them to be professional, responsive and creators of quality written press releases and articles.

“They have also supported us with social media by preparing posts and developing successful influencer campaigns. Their strategic thinking and planning help us to deliver a first-class PR service for our brand. I wouldn’t hesitate to recommend them.”

Bushra Imtiaz

UK Marketing Manager – Werner

“Working collaboratively with them has enabled us to develop educational and compelling content.

“Their efforts have strengthened our position as a leader in promoting safety and reinforced our reputation as an innovative and high-quality leader in our markets. We look forward to continuing to work with HROC to expand our market-leading brands in the UK.”

Simon Hewitt

GB Marketing Director – STIHL

“HROC is the best agency I’ve ever worked with. Great ideas, lovely people and totally trustworthy. We’d really struggle without them now.

“There’s an obvious built-in passion that comes from these individuals and they are very clearly driven – and this is the culture of the agency as a whole.”

Farah Shaw

Marketing Communications Manager – Schneider Electric

“If you’re looking for a down-to-earth agency who get the job done and are a pleasure to deal with, I couldn’t recommend them more!

“The whole team at HROC are engaged, proactive and great communicators. They always strive to do more and come up with novel ideas to improve results.”

Gaynor Davies

Spirotech – Field Marketing Manager

“HROC has established a strong Spirotech brand within the HVAC industry and set-up and grown our social following. Always suggesting improvements and next steps on how we can grow and improve our results. I don’t see them as our agency, I see them as part of the Spirotech family.”

Who we work with