Driving brand awareness
and traffic with National Express
The Brief
In line with the activation of National Express’ new brand platform, its team sought to generate awareness and drive conversions, within a redefined target audience.
To deliver this, National Express, a long-standing HROC partner, required organic social media support that delivered content in line with its key pillars, fostered an engaged online community, and focused on appealing CTAs to drive website traffic.
The Solution
Over 12-months, HROC strategised and executed a tailored organic social media plan, designed to bring National Express’ new brand platform to life.
The team developed original content to resonate with its target audience, tailored by channel. As part of this, they incorporated National Express’ new tone of voice, leant into topical and trending social media moments, and worked onto optimising high-performing posts. In addition, we developed an #intheknow social series in line with its TV ad activation, offering tips, advice, and a competition launch, generating UGC for the brand.
The Results
The campaign helped to position National Express as one of the UK’s leading transport providers, among its intended target audience.
27%
year-on-year increase link clicks from Facebook to National Express’ site
506k+
post engagements across Facebook and Instagram
1000+
follower increase across Facebook and Instagram
61m
impressions across Facebook and Instagram
More work
Who we work with
