Powering up brand
awareness with STIHL
The Brief
STIHL, the renowned power tool manufacturer, recognised an opportunity to connect with a growing audience of environmentally conscious gardeners by highlighting its innovative battery-powered product range.
For this, STIHL required a multi-channel campaign aimed at increasing brand awareness among domestic users and driving traffic to its website’s dealer locator tool.
The Solution
HROC planned and executed an integrated campaign across multiple paid media channels, including programmatic advertising, YouTube, PPC, and social media.
We collaborated with STIHL to develop a series of compelling creative concepts for this multi-platform strategy. The campaign directly targeted the “soul gardener” – an experienced gardener who values professional, high-quality tools.
The Results
The campaign delivered a significant boost to STIHL’s brand visibility and consumer engagement, positioning them as the leading choice for battery-powered garden tools.
129%
year-on-year increase in dealer locator searches
2%
percentage point increase in dealer search conversion rate
5
percentage point uplift in prompted brand awareness
15
Outperformed 15 key UK competitors in brand awareness for battery-powered tools
This project won Best Use of Paid Media in a
Campaign at PRCA’s 2024 Digital Awards.
More work
Who we work with
