Delivering sustainable impact
with Pyrex® Glassware
The Brief
The Pyrex® brand launched its No.1 Resistance range to boost awareness, drive consideration, and convert eco-conscious cooks, needing a campaign that positioned the range as a premium, sustainable choice.
The Solution
We delivered a seven-month, insight-driven multi-channel campaign across VOD, podcasts, magazines, paid social, PPC, YouTube, and Google Display, aligning messaging with the audience’s sustainable habits.
The Results
The integrated approach delivered strong brand awareness and guided high-intent users toward purchase.
48%
more impressions than target across search
295%
return on ad spend
420k+
Meta video views
480k+
unique reach from podcast sponsorships in first three months
Pyrex® is a trademark of Corning Incorporated used under licence by International Cookware
More work
National Express
Driving brand awareness and traffic with National Express
Who we work with
