Building an engaged
community with Yamaha Marine
The Brief
Yamaha Marine set out to connect and engage with individuals passionate about marine exploration in the UK and in turn highlight its market-leading solutions.
To achieve this, Yamaha Marine required a strategy that would grow its brand awareness, focusing on increasing its social presence, generating meaningful interactions, and reflecting genuine marine moments through relatable and locally relevant content.
The Solution
Over six-months, HROC delivered a social media strategy across Facebook and Instagram, combining both organic and paid activity to drive engagement and visibility among a UK-based audience.
As part of the campaign, we delivered the ‘Unleash Your Power’ competition, designed to spark interaction, generate UGC, and celebrate real UK boating experiences.
To gain further momentum, we produced original content from dealer and partner-led content days, ensuring a stream of authentic assets tailored to a local audience, with targeted paid social media boosting used to amplify performance.
The Results
The campaign successfully increased Yamaha Marine’s social media engagement and strengthened its connection with UK-based marine enthusiasts.
4.7%
follower increase on Instagram
74k+
engagements across Facebook and Instagram
881k+
unique accounts reached
2%
engagement rate on Facebook
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