Building an engaged
community with Yamaha Marine

The Brief

Yamaha Marine set out to connect and engage with individuals passionate about marine exploration in the UK and in turn highlight its market-leading solutions.

To achieve this, Yamaha Marine required a strategy that would grow its brand awareness, focusing on increasing its social presence, generating meaningful interactions, and reflecting genuine marine moments through relatable and locally relevant content.

The Solution

Over six-months, HROC delivered a social media strategy across Facebook and Instagram, combining both organic and paid activity to drive engagement and visibility among a UK-based audience.

As part of the campaign, we delivered the ‘Unleash Your Power’ competition, designed to spark interaction, generate UGC, and celebrate real UK boating experiences.

To gain further momentum, we produced original content from dealer and partner-led content days, ensuring a stream of authentic assets tailored to a local audience, with targeted paid social media boosting used to amplify performance.

The Results

The campaign successfully increased Yamaha Marine’s social media engagement and strengthened its connection with UK-based marine enthusiasts.

4.7%

follower increase on Instagram

74k+

engagements across Facebook and Instagram

881k+

unique accounts reached

2%

engagement rate on Facebook

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Delivering sustainable impact
with Pyrex® Glassware

The Brief

The Pyrex® brand launched its No.1 Resistance range to boost awareness, drive consideration, and convert eco-conscious cooks, needing a campaign that positioned the range as a premium, sustainable choice.

The Solution

We delivered a seven-month, insight-driven multi-channel campaign across VOD, podcasts, magazines, paid social, PPC, YouTube, and Google Display, aligning messaging with the audience’s sustainable habits.

The Results

The integrated approach delivered strong brand awareness and guided high-intent users toward purchase.

48%

more impressions than target across search

295%

return on ad spend

420k+

Meta video views

480k+

unique reach from podcast sponsorships in first three months

Pyrex® is a trademark of Corning Incorporated used under licence by International Cookware

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Driving brand awareness
and traffic with National Express

The Brief

In line with the activation of National Express’ new brand platform, its team sought to generate awareness and drive conversions, within a redefined target audience.

To deliver this, National Express, a long-standing HROC partner, required organic social media support that delivered content in line with its key pillars, fostered an engaged online community, and focused on appealing CTAs to drive website traffic.

The Solution

Over 12-months, HROC strategised and executed a tailored organic social media plan, designed to bring National Express’ new brand platform to life.

The team developed original content to resonate with its target audience, tailored by channel. As part of this, they incorporated National Express’ new tone of voice, leant into topical and trending social media moments, and worked onto optimising high-performing posts. In addition, we developed an #intheknow social series in line with its TV ad activation, offering tips, advice, and a competition launch, generating UGC for the brand.

The Results

The campaign helped to position National Express as one of the UK’s leading transport providers, among its intended target audience.

27%

year-on-year increase link clicks from Facebook to National Express’ site

506k+

post engagements across Facebook and Instagram

1000+

follower increase across Facebook and Instagram

61m

impressions across Facebook and Instagram

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Building awareness and
footfall with MKM

The Brief

MKM Building Supplies opened its 100th branch in Bromsgrove in 2022. To mark the occasion, the MKM team identified an opportunity to generate brand awareness around the store’s opening, its wider branch network, and to communicate its business ethos – ‘do the right thing’ to a wider audience.

To deliver this, the team required a PR and social media strategy that would maximise footfall on opening day and beyond, engage its target market, and support charitable initiatives.

The Solution

HROC created a strategy that would not only draw customers to its stores, but function as a wider news hook to maximise exposure.

As part of this, MKM launched the 100 Good Deeds campaign – a pledge for each branch to do one good deed for their communities. Additionally, sporting legend Dion Dublin, popular with locals, football fans, and tradespeople alike, was enlisted to launch the 100th, Bromsgrove branch.

The Results

The result was a successful launch day which gained exposure for MKM’s new store and wider network. The event also raised money for charitable organisations across the country.

2.4m+

YouTube views of the event

4000+

YouTube subscribers generated from video content captured on day

500+

attendees for opening, including 200 tradespeople

17

pieces of editorial coverage

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Creating an excellent customer
experience with M&S Opticians

The Brief

When the pandemic delayed the opening of its stores, M&S Opticians identified an opportunity to create a supportive and engaging online experience for customers.

To deliver this, the teams required an intuitive eCommerce website that would allow customers to book appointments, make purchases, and access clear, comprehensive information on maintaining good eye and ear health.

The Solution

HROC designed and developed a fully integrated eCommerce platform using Magento 2.

The site delivered a ‘Virtual Try-On Tool’ enabling users to virtually try on frames from leading designer brands and its M&S Opticians’ collection.

We also built the site to seamlessly connect with internal finance and fulfilment systems, and developed a bespoke admin dashboard, enabling the M&S team to easily manage the site’s content.

The Results

A premium digital experience that mirrors the in-store service M&S customers expect.

400%+

increase in online appointment bookings

A user-friendly platform that combines strong UX with accessible healthcare information

A thriving online retail channel, expanding M&S Opticians’ reach beyond physical stores

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Building momentum
with Huws Gray

The Brief

Increase awareness of Huws Gray’s category-leading offering, positioning the brand as the trusted timber partner for its key audience segments, and supporting revenue growth.

The Solution

We delivered a targeted, multi-channel campaign leveraging PPC, paid and organic social media activity, programmatic display advertising and email marketing, alongside creative campaign support.

The Results

233%

revenue increase from paid search compared to the same period in previous year

163%

increase in new users from paid search compared to the same period in previous year

2.3%

click-through-rate for key audience segments across paid social campaigns

2x

footfall uplift delivered by programmatic advertising

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Powering up brand
awareness with STIHL

The Brief

STIHL, the renowned power tool manufacturer, recognised an opportunity to connect with a growing audience of environmentally conscious gardeners by highlighting its innovative battery-powered product range.

For this, STIHL required a multi-channel campaign aimed at increasing brand awareness among domestic users and driving traffic to its website’s dealer locator tool.

The Solution

HROC planned and executed an integrated campaign across multiple paid media channels, including programmatic advertising, YouTube, PPC, and social media.

We collaborated with STIHL to develop a series of compelling creative concepts for this multi-platform strategy. The campaign directly targeted the “soul gardener” – an experienced gardener who values professional, high-quality tools.

The Results

The campaign delivered a significant boost to STIHL’s brand visibility and consumer engagement, positioning them as the leading choice for battery-powered garden tools.

129%

year-on-year increase in dealer locator searches

2%

percentage point increase in dealer search conversion rate

5

percentage point uplift in prompted brand awareness

15

Outperformed 15 key UK competitors in brand awareness for battery-powered tools

This project won Best Use of Paid Media in a
Campaign at PRCA’s 2024 Digital Awards.  

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Who we work with